Aaron Bercovich Interview

Autistic Lego fan turned his passion into an entrepreneurship

Who would not love to turn their passion into a business? Aaron whose first passion is Legos and has shown his Lego designing talent by remarkably building store display models for the busiest LEGO® Store in Canada. He and his family took the best decision and instead of fitting him for the job, they provided a job of his own dream. He has become a young confident entrepreneur by starting a portrait business using Lego bricks. We are proud of Aaron for his talent and passion. Aaron’s mom Marilyn has answered on his behalf.

The interview with Aaron Bercovich was conducted by Uplifting Voices in April 2016


How did you decide to pursue Lego as your career? What kind of challenges do you face as an entrepreneur?A: Aaron’s parents realized that they wanted to find a job/career that would fit him and not try to fit him to just any job. Building with Lego is something that Aaron enjoys doing and that he has great patience and passion for. Most of the challenges are related to normal business type of issues like: marketing, sales and support for Aaron and his team.


Can you tell us more about your brick mosaic process? How long does it take you to finish one mosaic?A: Every project is very different and therefore unique in the length of time to complete. It depends on how large the project and how many pieces are involved and this is determined by the photo or logo that is used. Aaron is supported with some preparatory work being done by those who support him and is involved in more and more of this process with each project including piece inventory, sorting, and building.


What is your favorite Lego display model you made at Lego store? What was your first Lego set?A: Aaron would probably say they were all his favorites. He is working today on the newest Bat Cave set which has 2,500 pieces. Aaron’s first Lego set was one of the Toy Story Movie sets.


How does Lego building help you with autism?A:  Lego building allows for Aaron to focus on a task that he likes and has skills for: following a set pattern that won’t change - (directions for the set) , consistency in that specific pieces belong in specific places,predicability- knowing what comes next and having patience!


What is your Lego dream project?A: Just to keep working on new projects!


What is your favorite food?A:  Anything with chocolate chips!


What are your other hobbies?A: Aaron likes to read, swim, watch DVD’s and play Nintendo and on the computer.


What is your favorite place to visit?A:  Disneyland and home.


What do you like to do when you are with your family?A: Aaron likes to do any of his hobbies and work on fun Lego projects as well as his Mosaics.


Any special message for our community?A: Everybody can contribute and make their community a part of themselves with just a little help and understanding.

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